Visual & UX/UI Designer · Minneapolis, MN · Remote worldwide

Brand, editorial and web design that works as well as it looks.

4+ years of agency experience creating brand systems, campaigns, reports and landing pages for clients in biotech, health, food, energy and retail. Bilingual in English and Spanish.

View work Download résumé

Brands I’ve designed for

  • AB InBevBeverages
  • Rolls-RoyceAerospace
  • EcopetrolEnergy
  • AllerganAesthetics
  • KOAJFashion retail
  • CenitEnergy logistics

Featured work

Branding · Editorial · UX/UI

SafeLab — Website redesign — project cover

Web design · Biotech

SafeLab — Website redesign

Users couldn’t quickly understand what the lab offers. I restructured the information architecture and visual hierarchy to turn complex scientific content into a clear, trustworthy site built on reusable UI patterns.
KOAJ (Permoda) — 2022 Sustainability Report — project cover

Editorial design

KOAJ (Permoda) — 2022 Sustainability Report

A 176-page integrated sustainability report designed for the company’s 40th year, turning dense corporate content into a clear, readable editorial system.
TaDa Delivery (AB InBev) — Campaign & content design — project cover

Campaigns · Social · Email

TaDa Delivery (AB InBev) — Campaign & content design

Key visuals, social media content, email marketing and in-app assets for AB InBev’s delivery platform, built to work across every format.
Innovark — Landing page redesign — project cover

UX/UI · Conversion

Innovark — Landing page redesign

Three landing pages redesigned to fix a weak user flow and unclear hierarchy, so the primary call to action is obvious at a glance.

More work

Dejamu — Landing page system — project cover

Design system

Dejamu — Landing page system

Three templates (promotion, content and registration) on one shared system, with a simpler registration form.
Mental health platform — Landing page — project cover

UI design · Health

Mental health platform — Landing page

A calm visual language, progressive disclosure and readable typography for a sensitive audience.
4th Tech & Innovation Summit — Visual system — project cover

Visual identity · Event

4th Tech & Innovation Summit — Visual system

Visual identity for a technology event, carried across the website, printed materials and digital pieces.

About

Portrait of Sophie Baron

I look past the polish and ask whether a design really works.

I’m a visual designer from Bogotá, now based in Minneapolis, with 4+ years of agency experience. I’ve designed campaigns, social and email content for TaDa Delivery (AB InBev), landing pages and a 176-page sustainability report for KOAJ, point-of-sale pieces for brands like Ecopetrol and Rolls-Royce, and websites for clients in biotech, health and tech.

Whatever the format, I start with the same questions: is the main message obvious, does the hierarchy guide the eye, and is it readable for everyone? Then I explain the reasoning behind each decision so clients and teams can move forward with confidence. I work in English and Spanish, and I’m comfortable collaborating remotely across time zones.

Skills

  • 01

    Visual design

    • Brand identity
    • Editorial design
    • Art direction
    • Campaigns & key visuals
    • Social & email design
    • Photography & video
  • 02

    UX/UI

    • Web & landing pages
    • Information architecture
    • Wireframes & prototyping
    • Responsive design
    • Design systems
  • 03

    Design quality

    • Visual hierarchy
    • Typography & grids
    • Accessibility & readability
    • Usability heuristics
    • Design rationale
  • 04

    Tools

    • Figma
    • Illustrator · Photoshop
    • InDesign · Lightroom
    • Premiere Pro
    • Miro · Asana · Monday

Languages: Spanish (native) · English (professional working proficiency) · German (basic)

Experience

  1. Mar 2023 – Mar 2024

    Akimbo Company

    Visual Designer · KOAJ

    Landing pages, UI, campaign key visuals, email marketing and editorial pieces for KOAJ (Permoda), including its 176-page 2022 Sustainability Report.

  2. Feb 2023 – Mar 2023

    Geometry Colombia

    Graphic Designer · Contract

    Advertising, BTL activations and point-of-sale pieces for Ecopetrol, Allergan Aesthetics, Cenit and Rolls-Royce.

  3. Aug 2022 – Feb 2023

    Akimbo Company

    Graphic Designer · TaDa (AB InBev)

    Key visuals, social content for real-time activations, email marketing and HTML templates, and web and in-app assets for TaDa Delivery.

  4. May 2022 – Jun 2022

    Marketeros Agency

    Web Designer

    Home pages, internal pages, website redesigns and landing pages for multiple brands, plus social content and corporate presentations.

  5. May 2021 – Sep 2021

    SENA

    Graphic Designer

    Graphic and digital designs aligned with project goals, documented for each deliverable.

  6. Sep 2020 – Nov 2020

    Express AT Digital

    Photographer

    Post-production, digital retouching and lighting correction.

  7. Aug 2019 – Feb 2020

    SENA

    Media Producer

    Graphic communication strategies, photography, video and web pages, including the visual identity for the 4th Tech & Innovation Summit.

  8. 2020 – 2026

    UNAD

    Education

    Bachelor’s degree in Multimedia Engineering.

Contact

Have a project in mind? Let’s talk.

Available for freelance and full-time remote roles. I usually reply within one business day.